The advent of the internet has made online transactions a popular purchase option. Companies like ebay and Amazon have built their reputations around online transactions and slowly many other commercial retailers followed suit.
As one of the leading merchant processors, here at CardPRO Systems we understand the importance of online transaction processing, especially in the 21st century. This is why we offer this service in order to help your business stay ahead of the times and remain competitive in an aggressive business atmosphere.
Benefits of Online Transactions
Online transactions aren’t just for e-commerce only businesses anymore. Many businesses sell the same products they offer inside their stores online as well. The main reason for this is the simplicity of the process. Prospective customers don’t need to leave the comfort of their home in order to purchase the product they desire. If you aren’t offering online transactions, you could be missing out on a lot of business.
Additionally, paying online can allow customers to pay in a variety of different ways. While in a brick and mortar store you may be able to only accept cash, debit, and credit cards, online payment options vary greatly. You can use an online payment service, like PayPal, or mobile wallet services, like Google wallet, to pay for online transactions as well as credit and debit cards payment options.
Pitfalls to Avoid
Offering online payment options can help increase your customer base, but there are some common pitfalls business owners often fall in that can cause customers to avoid your online store. Some of these drawbacks are:
- Security Concerns: When a customer decides to purchase from your online store, their main concern is the security of their information. People don’t like giving out personal information and they are likely to avoid your online store if it looks like an insecure site.
- Messy Layout: Customers are also prone to avoiding messy websites. If your online store is laid out sloppily, customers are likely to exit out of your site without making a purchase.
- Redirect to a Different Site: You have worked so hard to get customers to your online store, why would you redirect them to a separate website to make their payment. Make sure your online transactions are done on your website and not by a third party, this will make customers trust you.